CUSTOMER TESTIMONIALS – ValueCommerce Co., Ltd.

（Left：Mr. Hase　Right：Information Systems Team 2　Mr. Ishii）

ValueCommerce Co., Ltd.

Information Systems Team 1 　Team Leader 　Mr. Hase
Information Systems Team 2 　Team Leader　Mr. Takekawa

https://www.valuecommerce.co.jp/

• 01

  Issues before implementation

  From an operational standpoint, multiple management tools were being used, which caused business data to become dispersed. As a result, tracking individual business data was difficult, and investigations and related tasks took a significant amount of time.
  There was also a need to further digitize operations in order to strengthen internal controls and comply with legal revisions.
  From a systems perspective, managing the entire business process in an integrated manner was a challenge. The existing tools were not fully capable of accommodating ValueCommerce Inc. (hereinafter referred to as ‘VC‘)’s unique organizational structure and operational needs.
• 02

  Process from Decision to Go-live

  CITRON Systems Inc. (hereafter referred to as ‘CITRON‘) participated from the upstream phases, including business analysis and requirements definition.
  Taking into account the nature of VC’s business as an advertising platform, we customized Salesforce to manage VC’s unique sales negotiation processes, enabling centralized data management.
  We then proceeded to systematize related tasks and company-wide operations, rebuilding a business system capable of seamless and unified management.​
• 03

  Effects and Results of implementation

  Previously, data was dispersed across multiple management tools, leading to a lack of consistency. By consolidating data within Salesforce, the time required to track individual business records was significantly reduced.
  Salesforce’s platform enabled the flexible development required to support unique business processes that were difficult to handle under the previous system.
  With comprehensive features such as validation functions and dedicated input screens, the new system has improved operational efficiency and helped prevent business errors.
  Additionally, by conducting thorough business analysis and requirements gathering at the early stages, we were able to digitize business operations—including DocuSign—in a way that was ideally suited to VC’s unique requirements.
  VC has also successfully implemented a “flexible business platform capable of continuously supporting compliance”—a key performance indicator for the company.​
• 04

  Future Development

  The advertising industry is undergoing a major transformation driven by digitalization, regulatory changes, and shifts in consumer behavior. In order to fulfill its mission during this critical period, VC must continue to reform its operations more efficiently.
  Moving forward, we aim to increase in-house development capabilities to respond more swiftly to frontline requests.
  In addition, we plan to revisit our operational management framework to focus on “improving documentation for development efficiency” and “further strengthening our core business systems.”
• 05

  Customer Testimonials

  • Please briefly tell us about your responsibilities.
    Mr. Hase: I am responsible for managing and operating all company-wide tools and various devices. I also handle the overall design and implementation of data integration environments by connecting Salesforce with other tools and databases.
    Mr. Takekawa: I manage the entire Salesforce project within the company.
    In addition to Salesforce, I also serve as the PM for internal system renewals and BPR initiatives. My main tasks involve improving both business and system processes through the use of AI, API integrations, and more.
  • What was the impetus for the implementation of Salesforce?
    When we consult with CITRON about our projects or ideas, they don’t just respond based on surface-level requirements. Instead, they trace the business context with us and carefully identify what’s truly needed, which gives us great confidence.
    Their commitment to facing the core issues with us is very reassuring. Technically, they are also highly reliable—whether answering casual product questions or conducting additional research when necessary. Their support extends far beyond Salesforce, and we rely on them in many areas every day.
    
  • What do you value about working with CITRON?
    When we consult with CITRON about our projects or ideas, they don’t just respond based on surface-level requirements. Instead, they trace the business context with us and carefully identify what’s truly needed, which gives us great confidence.
    Their commitment to facing the core issues with us is very reassuring. Technically, they are also highly reliable—whether answering casual product questions or conducting additional research when necessary. Their support extends far beyond Salesforce, and we rely on them in many areas every day.
  • Any comments or thoughts for CITRON?
    ​We are truly grateful for CITRON’s continuous support with our Salesforce development.
    All our approval processes, including contract orders, are conducted within Salesforce. Thanks to your expertise, our employees can use the system daily without issues, even under complex conditions involving service types, pricing, and mixed responsibilities.
    As we move toward in-house development, we greatly appreciate your collaboration. And even after full internalization, we hope to consult with CITRON again whenever major challenges arise!
  
  We sincerely thank you for sharing your valuable feedback.
  We also greatly appreciate your trust in selecting us to support the reconstruction of your business systems and the implementation of Salesforce.
  It was truly a pleasure to contribute to optimizing your unique operations and enhancing efficiency.
  We look forward to continuing our partnership.
  ー CITRON SYSTEMS